Highfield Square

There was once a time that Greater Moncton had 4 shopping Malls: Riverview Mall, Champlain Place, Moncton Mall, and Highfield Square.

Opened in 1967, it was Moncton’s first shopping mall and a big step for Eaton’s, which moved from their old retail store on Foundry Street to be the Anchor store for Highfield Square. The new store has the large arching windows, escalators and two shopping levels.

At it’s peak the mall contained over 60 stores some of which included Sobey’s, Radio Shack, The Met, Reitmans and many more. It started out with a Movie theatre, which was later turned onto a food court. For years it thrived as Moncton’s upscale downtown mall, and featured the “Mascot Hifie the Bear (from Highfield Square)”.

Unfortunately,  shopping malls had become less popular, traffic to the mall declined, and people spent less  time downtown. Eventually businesses closed or moved out of the mall until and it was filled with mostly empty spaces with just a few stores left.

It was finally sold and demolished in 2014, and the Avenir Centre was built in it’s place.